In our effort to bring DIY wealth management to the masses, Origin surveyed over 1,000 US-based Gen Z and Millennials to understand how they handle their finances and build their wealth. Here’s what we found:

Q1. How many personal finance apps do you currently use?

Answer Choices

Responses

1

14.76%

156

2-3

41.82%

442

4-5

29.90%

316

6-7

10.12%

107

8+

3.41%

36

Total

1057

Q2. Please check every kind of personal finance app you actually have installed on your phone — even if you don’t use it.

Answer Choices

Responses

Investing

55.53%

587

Budgeting

42.19%

446

Credit Monitoring

42.48%

449

Taxes

25.17%

266

Financial advice

19.49%

206

Subscription monitoring / tracking / elimination

12.58%

133

Credit Card

53.74%

568

Banking (checking + savings)

61.12%

646

Crypto Trading

19.02%

201

Crypto Wallet

17.31%

183

401K

20.15%

213

Other (please specify)

1.14%

12

Total

1057

Q3. Which personal finance apps do you still use regularly? (Select all that apply)

Answer Choices

Responses

Credit Karma

47.40%

501

Mint

20.91%

221

Origin

19.68%

208

Robinhood

29.42%

311

Coinbase

22.14%

234

Acorns

13.91%

147

Chase

33.87%

358

Wealthfront

11.92%

126

Fidelity

25.35%

268

Chime

15.23%

161

Other (please specify)

18.73%

198

Total

1057

Q4. Have you deleted any personal finance apps in the past 6 months?

Answer Choices

Responses

Yes

46.74%

494

No

53.26%

563

Total

1057

Q5. How many personal finance apps have you deleted in the past 6 months?

Answer Choices

Responses

1

20.45%

101

2-3

42.31%

209

4-5

32.79%

162

6+

4.45%

22

Total

494

Q6. What was the main reason for deleting these personal finance apps?

Answer Choices

Responses

Too many apps to manage

43.72%

216

Lack of useful features

25.91%

128

Privacy/security concerns

16.60%

82

Switching to a different app

11.94%

59

To save money

1.82%

9

Total

494

Q7. Do you think you have too many disjointed personal finance apps (crypto, banking, budgeting, taxes, investing, etc.) and want to get rid of some of them?

Answer Choices

Responses

Yes

52.65%

556

No

47.35%

500

Total

1056

Q8. How dissatisfied are you with your current mix of personal finance apps?

Answer Choices

Responses

Very dissatisfied

3.22%

34

Dissatisfied

6.16%

65

Neutral

40.34%

426

Satisfied

27.18%

287

Very satisfied

23.11%

244

Total

1056

Q9. Do you have a financial plan?

Answer Choices

Responses

No

33.33%

352

Yes

66.67%

704

Total

1056

Q10. Why not?

Answer Choices

Responses

I don’t need one

21.31%

75

Too expensive to create

17.61%

62

I’m intimidated by the process

40.06%

141

I don’t know what a financial plan is

15.91%

56

Other (please specify)

5.11%

18

Total

352

Q11. Have you worked with a financial planner, financial advisor, or wealth manager?

Answer Choices

Responses

Yes to any of the above

61.22%

431

No - I built the plan myself

36.65%

258

No - I leveraged AI

2.13%

15

Total

704

Q12. How has your net worth grown since working with a financial planner?

Answer Choices

Responses

0%

1.40%

6

10%

8.62%

37

20%

9.79%

42

30%

12.59%

54

40%

9.79%

42

50%

23.78%

102

60%

5.83%

25

70%

6.06%

26

80%

8.62%

37

90%

4.20%

18

100%

9.32%

40

Total

429

Q13. What was it that they did that helped you grow your net worth? (Select all that apply)

Answer Choices

Responses

Provided investment recommendations

69.14%

307

Provided budgeting recommendations

47.75%

212

Cut unnecessary expenses

43.92%

195

Smarter tax planning

34.23%

152

Outlined a savings plan

34.91%

155

Provided debt management recommendations

30.86%

137

Helped you plan your finances with a partner

23.87%

106

Other (please specify)

1.35%

6

Total

444

Q14. In your estimation, what’s your net worth?

Answer Choices

Responses

$50,000 - $100,000

30.61%

322

$101,000 - $150,000

10.08%

106

$151,000 - $200,000

7.79%

82

$201,000 - $250,000

7.32%

77

$251,000 - $300,000

4.66%

49

$301,000 - $350,000

5.80%

61

$351,000 - $400,000

3.23%

34

$401,000 - $450,000

3.80%

40

$451,000 - $500,000

6.65%

70

$501,000 - $750,000

6.94%

73

$751,000 - $999,999

5.99%

63

$1M - $1.5M

4.94%

52

$2M - $2.5M

1.14%

12

$3M+

1.05%

11

Total

1052

Q15. What are the biggest challenges you face when building your wealth? (Select all that apply)

Answer Choices

Responses

Not earning enough income

48.00%

505

High cost of living

66.06%

695

Managing debt

38.21%

402

Lack of financial knowledge

27.95%

294

Unpredictable market conditions

27.28%

287

Inconsistent savings habits

19.96%

210

High taxes

30.51%

321

Balancing current expenses with future savings

24.14%

254

Limited investment options

12.64%

133

Poor financial planning/advice

11.50%

121

Managing finances with a partner

11.03%

116

Total

1052

Q16. How much of your paycheck do you save on average?

Answer Choices

Responses

less than 5%

21.96%

231

5-10%

30.80%

324

11-20%

29.66%

312

More than 20%

17.59%

185

Total

1052

Q17. How frequently do you invest your money?

Answer Choices

Responses

Monthly

50.38%

530

Quarterly

22.24%

234

Annually

9.98%

105

Rarely/Never

17.40%

183

Total

1052

Q18. What type of investment accounts do you have? (Select all that apply)

Answer Choices

Responses

401K

64.54%

679

IRA

42.97%

452

Index funds

31.65%

333

ETFs

22.62%

238

Individual stocks

33.27%

350

Other (please specify)

9.32%

98

Total

1052

Q19. How many different institutions do you have money with across investments, banking, savings, crypto, 401Ks, etc?

Answer Choices

Responses

1

13.40%

141

2

18.35%

193

3

21.01%

221

4

14.92%

157

5

11.79%

124

6

4.94%

52

7

3.80%

40

8

2.66%

28

9

3.14%

33

10+

5.99%

63

Total

1052

Q20. How aware are you of the fees associated with your investment accounts (e.g., assets under management (AUM) fees)?

Answer Choices

Responses

Very aware

43.54%

458

Somewhat aware

43.44%

457

Not aware

13.02%

137

Total

1052

Q21. If AI could help you budget, invest and manage your finances such that you’re on a path toward building long-term wealth, would you want to use it?

Answer Choices

Responses

Yes

69.01%

726

No

30.99%

326

Total

1052

Survey Methodology 

Age

Answer Choices

Responses

< 18

0.00%

0

18-29

25.38%

267

30-44

32.13%

338

45-60

33.17%

349

> 60

9.32%

98

Device Type

Answer Choices

Responses

iOS Phone / Tablet

46.29%

487

Android Phone / Tablet

52.28%

550

Other Phone / Tablet

0.00%

0

Windows Desktop / Laptop

1.24%

13

MacOS Desktop / Laptop

0.19%

2

Other

0.00%

0

Gender

Answer Choices

Responses

Male

47.72%

502

Female

52.28%

550

Non-binary

0.00%

0

A gender not listed here

0.00%

0

Prefer not to answer

0.00%

0

Household Income

Answer Choices

Responses

$0-$9,999

0.00%

0

$10,000-$24,999

0.00%

0

$25,000-$49,999

0.00%

0

$50,000-$74,999

27.09%

285

$75,000-$99,999

25.38%

267

$100,000-$124,999

18.06%

190

$125,000-$149,999

10.93%

115

$150,000-$174,999

11.79%

124

$175,000-$199,999

6.75%

71

$200,000+

0.00%

0

Prefer not to answer

0.00%

0

Region

Answer Choices

Responses

East North Central

13.03%

135

East South Central

3.86%

40

Middle Atlantic

32.63%

338

Mountain

5.41%

56

New England

3.86%

40

Pacific

13.03%

135

South Atlantic

17.08%

177

West North Central

3.67%

38

West South Central

7.43%

77