Origin's State of Personal Finance Apps - 2024
In our effort to bring DIY wealth management to the masses, Origin surveyed over 1,000 US-based Gen Z and Millennials to understand how they handle their finances and build their wealth. Here’s what we found:
Q1. How many personal finance apps do you currently use?
Answer Choices
Responses
1
14.76%
156
2-3
41.82%
442
4-5
29.90%
316
6-7
10.12%
107
8+
3.41%
36
Total
1057
Q2. Please check every kind of personal finance app you actually have installed on your phone — even if you don’t use it.
Answer Choices
Responses
Investing
55.53%
587
Budgeting
42.19%
446
Credit Monitoring
42.48%
449
Taxes
25.17%
266
Financial advice
19.49%
206
Subscription monitoring / tracking / elimination
12.58%
133
Credit Card
53.74%
568
Banking (checking + savings)
61.12%
646
Crypto Trading
19.02%
201
Crypto Wallet
17.31%
183
401K
20.15%
213
Other (please specify)
1.14%
12
Total
1057
Q3. Which personal finance apps do you still use regularly? (Select all that apply)
Answer Choices
Responses
Credit Karma
47.40%
501
Mint
20.91%
221
Origin
19.68%
208
Robinhood
29.42%
311
Coinbase
22.14%
234
Acorns
13.91%
147
Chase
33.87%
358
Wealthfront
11.92%
126
Fidelity
25.35%
268
Chime
15.23%
161
Other (please specify)
18.73%
198
Total
1057
Q4. Have you deleted any personal finance apps in the past 6 months?
Answer Choices
Responses
Yes
46.74%
494
No
53.26%
563
Total
1057
Q5. How many personal finance apps have you deleted in the past 6 months?
Answer Choices
Responses
1
20.45%
101
2-3
42.31%
209
4-5
32.79%
162
6+
4.45%
22
Total
494
Q6. What was the main reason for deleting these personal finance apps?
Answer Choices
Responses
Too many apps to manage
43.72%
216
Lack of useful features
25.91%
128
Privacy/security concerns
16.60%
82
Switching to a different app
11.94%
59
To save money
1.82%
9
Total
494
Q7. Do you think you have too many disjointed personal finance apps (crypto, banking, budgeting, taxes, investing, etc.) and want to get rid of some of them?
Answer Choices
Responses
Yes
52.65%
556
No
47.35%
500
Total
1056
Q8. How dissatisfied are you with your current mix of personal finance apps?
Answer Choices
Responses
Very dissatisfied
3.22%
34
Dissatisfied
6.16%
65
Neutral
40.34%
426
Satisfied
27.18%
287
Very satisfied
23.11%
244
Total
1056
Q9. Do you have a financial plan?
Answer Choices
Responses
No
33.33%
352
Yes
66.67%
704
Total
1056
Q10. Why not?
Answer Choices
Responses
I don’t need one
21.31%
75
Too expensive to create
17.61%
62
I’m intimidated by the process
40.06%
141
I don’t know what a financial plan is
15.91%
56
Other (please specify)
5.11%
18
Total
352
Q11. Have you worked with a financial planner, financial advisor, or wealth manager?
Answer Choices
Responses
Yes to any of the above
61.22%
431
No - I built the plan myself
36.65%
258
No - I leveraged AI
2.13%
15
Total
704
Q12. How has your net worth grown since working with a financial planner?
Answer Choices
Responses
0%
1.40%
6
10%
8.62%
37
20%
9.79%
42
30%
12.59%
54
40%
9.79%
42
50%
23.78%
102
60%
5.83%
25
70%
6.06%
26
80%
8.62%
37
90%
4.20%
18
100%
9.32%
40
Total
429
Q13. What was it that they did that helped you grow your net worth? (Select all that apply)
Answer Choices
Responses
Provided investment recommendations
69.14%
307
Provided budgeting recommendations
47.75%
212
Cut unnecessary expenses
43.92%
195
Smarter tax planning
34.23%
152
Outlined a savings plan
34.91%
155
Provided debt management recommendations
30.86%
137
Helped you plan your finances with a partner
23.87%
106
Other (please specify)
1.35%
6
Total
444
Q14. In your estimation, what’s your net worth?
Answer Choices
Responses
$50,000 - $100,000
30.61%
322
$101,000 - $150,000
10.08%
106
$151,000 - $200,000
7.79%
82
$201,000 - $250,000
7.32%
77
$251,000 - $300,000
4.66%
49
$301,000 - $350,000
5.80%
61
$351,000 - $400,000
3.23%
34
$401,000 - $450,000
3.80%
40
$451,000 - $500,000
6.65%
70
$501,000 - $750,000
6.94%
73
$751,000 - $999,999
5.99%
63
$1M - $1.5M
4.94%
52
$2M - $2.5M
1.14%
12
$3M+
1.05%
11
Total
1052
Q15. What are the biggest challenges you face when building your wealth? (Select all that apply)
Answer Choices
Responses
Not earning enough income
48.00%
505
High cost of living
66.06%
695
Managing debt
38.21%
402
Lack of financial knowledge
27.95%
294
Unpredictable market conditions
27.28%
287
Inconsistent savings habits
19.96%
210
High taxes
30.51%
321
Balancing current expenses with future savings
24.14%
254
Limited investment options
12.64%
133
Poor financial planning/advice
11.50%
121
Managing finances with a partner
11.03%
116
Total
1052
Q16. How much of your paycheck do you save on average?
Answer Choices
Responses
less than 5%
21.96%
231
5-10%
30.80%
324
11-20%
29.66%
312
More than 20%
17.59%
185
Total
1052
Q17. How frequently do you invest your money?
Answer Choices
Responses
Monthly
50.38%
530
Quarterly
22.24%
234
Annually
9.98%
105
Rarely/Never
17.40%
183
Total
1052
Q18. What type of investment accounts do you have? (Select all that apply)
Answer Choices
Responses
401K
64.54%
679
IRA
42.97%
452
Index funds
31.65%
333
ETFs
22.62%
238
Individual stocks
33.27%
350
Other (please specify)
9.32%
98
Total
1052
Q19. How many different institutions do you have money with across investments, banking, savings, crypto, 401Ks, etc?
Answer Choices
Responses
1
13.40%
141
2
18.35%
193
3
21.01%
221
4
14.92%
157
5
11.79%
124
6
4.94%
52
7
3.80%
40
8
2.66%
28
9
3.14%
33
10+
5.99%
63
Total
1052
Q20. How aware are you of the fees associated with your investment accounts (e.g., assets under management (AUM) fees)?
Answer Choices
Responses
Very aware
43.54%
458
Somewhat aware
43.44%
457
Not aware
13.02%
137
Total
1052
Q21. If AI could help you budget, invest and manage your finances such that you’re on a path toward building long-term wealth, would you want to use it?
Answer Choices
Responses
Yes
69.01%
726
No
30.99%
326
Total
1052
Survey Methodology
Age
Answer Choices
Responses
< 18
0.00%
0
18-29
25.38%
267
30-44
32.13%
338
45-60
33.17%
349
> 60
9.32%
98
Device Type
Answer Choices
Responses
iOS Phone / Tablet
46.29%
487
Android Phone / Tablet
52.28%
550
Other Phone / Tablet
0.00%
0
Windows Desktop / Laptop
1.24%
13
MacOS Desktop / Laptop
0.19%
2
Other
0.00%
0
Gender
Answer Choices
Responses
Male
47.72%
502
Female
52.28%
550
Non-binary
0.00%
0
A gender not listed here
0.00%
0
Prefer not to answer
0.00%
0
Household Income
Answer Choices
Responses
$0-$9,999
0.00%
0
$10,000-$24,999
0.00%
0
$25,000-$49,999
0.00%
0
$50,000-$74,999
27.09%
285
$75,000-$99,999
25.38%
267
$100,000-$124,999
18.06%
190
$125,000-$149,999
10.93%
115
$150,000-$174,999
11.79%
124
$175,000-$199,999
6.75%
71
$200,000+
0.00%
0
Prefer not to answer
0.00%
0
Region
Answer Choices
Responses
East North Central
13.03%
135
East South Central
3.86%
40
Middle Atlantic
32.63%
338
Mountain
5.41%
56
New England
3.86%
40
Pacific
13.03%
135
South Atlantic
17.08%
177
West North Central
3.67%
38
West South Central
7.43%
77
Answers to your questions
Yes. Origin offers partner access so you can manage your finances together at no additional cost. You’ll be able to filter transactions by member—making it easy to see which spending is yours and which belongs to your partner.
Yes. You can edit existing transactions and add new ones directly in Origin, so your records stay accurate and personalized.
Origin connects securely through trusted partners including Plaid, MX, and Mastercard.
Yes. Origin supports CSV uploads. You can upload a .csv file of your transactions, and we’ll import them into your account.
Yes. Your data is protected with bank-level security and advanced encryption. When you connect accounts through Origin, your login credentials are never shared with us. Instead, our partners generate secure tokens that let Origin access only the data you authorize—keeping your personal information private while enabling personalized insights.
Yes. You have full control to organize your spending in Origin. Transactions are automatically categorized by Origin, but you can always edit categories, add your own tags, and filter transactions however you like—so your spending reflects the way you actually manage money.
