Today Origin was announced as one of Fast Companyʼs Most Innovative Companies and, while this significant acknowledgment reaffirms that weʼre doing something right, weʼre only just getting started. 

Origin was created out of a personal need to better understand how to build wealth. When I sold my last company, all of these tools and services that I didnʼt even know existed were suddenly available to me. This didnʼt sit well. I thought, why should people have to achieve a certain level of financial success to unlock the ability to meaningfully manage, grow and protect their money? 

The short answer: Thereʼs no good reason. 

The reality is, traditional financial systems often exclude many individuals due to high costs, complexity and fragmentation. Technology can solve this. Thatʼs why we made it our mission to make wealth-building tools accessible to everyone through one unified financial platform. 

What Makes Origin a “Most Innovative Company”

I truly believe that what makes Origin one of the most innovative companies is our commitment to leveling the playing field for consumers in an industry that has traditionally catered to the top 1%. We do this by providing professional-grade financial tools without the high fees.

And, weʼre bullish on building an all-in-one financial platform. Thatʼs because we believe consumers shouldnʼt have to juggle multiple apps to get a complete picture of their financial lives.

What Launched:

In 2024, we launched an enhanced platform, allowing people to connect all of their accounts in one centralized location. This includes everything from their checking and savings accounts to investments, equity, retirement funds, and even their Zillow account to track their home value. This holistic view of a personʼs financial situation gives them a baseline from which to make a plan, take action and benchmark their progress.

We also made significant enhancements to our budgeting product, empowering users with greater visibility and control over their spending. Our improved budgeting features now include real-time transaction categorization, customizable spending limits, and proactive alerts to help users stay on track with their financial goals. By making budgeting more intuitive and personalized, we help users optimize their financial decisions with minimal effort.

Our all-in-one financial management platform serves as the foundation for all of the other innovations weʼve built on top of it. 

For example, last year we introduced Sidekick AI, a powerful artificial intelligence tool that provides personalized financial guidance. Sidekick AI analyzes usersʼ financial data to offer tailored insights on budgeting, investing, and saving. It considers individual circumstances, goals, and risk tolerances, making expert-level insights accessible without the prohibitive costs typically associated with professional services.

Additionally, we launched a suite of investing and savings tools that completely eliminates advisory fees. Now, our customers can invest in globally diversified index portfolios without any assets under management (AUM) fees. We also made it easier for customers to align their investments with their values and interests through Stock Bundles—expertly curated collections of stocks grouped by themes and opportunities. Whatʼs more, we give our members the opportunity to grow their savings with our High Yield Cash Account by offering a market-leading APY. Together, these tools help our customers keep more money in their wallets. Thatʼs by design. 

All of our innovations are rooted in the belief that financial success should be accessible to everyone. By eliminating advisory fees, lowering barriers to entry, and offering tools that cater to both novice and experienced investors, we are democratizing wealth management.

Innovation Doesnʼt Happen in Silos 

Being recognized as one of the most innovative companies isnʼt just about having great ideas—itʼs about having a team that brings those ideas to life. Trust me when I say: none of this would have been possible without the relentless passion, creativity and hard work of our incredible team. Their commitment to showing up everyday to serve our customers is what truly sets us apart. 

Looking to the Future: Whatʼs Next for Origin

Like I said, this is only the beginning for Origin. Looking ahead, weʼre doubling down on our AI capabilities to deliver truly personalized financial solutions to our customers. Weʼre not just stopping at great tools—weʼll be launching new features that empower our users to understand where they stand, as well as analyze, predict, and plan for their financial futures, all without the high cost of a financial advisor. We believe thereʼs a real need for an all-in-one super app for consumer finances, and thatʼs exactly what weʼre building. 

Thank you for being part of the Origin story, we look forward to serving the next generation of wealth builders. 

- Matt Watson

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