Americans plan to spend big on V-Day this year
Whoever said love isn’t about money clearly hasn’t checked the data — Americans are set to spend big on Valentine’s Day this weekend — proving that yes, money does in fact matter when it comes to romance. The National Retail Federation expects V-day spending to total almost $30 billion this year, yet another record that surpasses last year’s previous high of $27.5 billion — a 5% bump.
On average, lovers are set to budget almost $200 ($199.78) to spend on their sweetheart — that’s roughly 16% of the median weekly earnings (before taxes) of $1,204 — a sizable chunk of most consumers’ monthly budgets.
Overall, just a bit over half (55%) of Americans plan to actually participate in the holiday. That tracks — after all, almost half of Gen Zers are single, so this is largely a celebration for the older generations. But Valentine’s gifts aren’t just for a significant other; 58% of participants are also planning to get a little something for friends or family members, too — 35% are even getting a gift for their pets.
What are they buying? The usual. Candy comes in atop the list as the most common gift, with 56% going that route. It’s followed up by the usual suspects: Cards and flowers (41%), an evening out (39%), and jewelry (25%). Online remains the favorite method of acquiring the goods, with 38% sourcing their gifts from it. Department stores, discount stores, and specialty locations (like jewelry stores) follow suit.
Big Valentine’s Day spending moments tend to get all the attention, but for couples, the bigger shift often comes from how money is managed the other 364 days of the year. Origin’s Partner Access lets members add their partner to their account for free — giving both people a shared view of spending, saving, and long-term goals. Less guesswork, fewer “wait, what did we spend?” conversations.
Answers to your questions
Yes. Origin offers partner access so you can manage your finances together at no additional cost. You’ll be able to filter transactions by member—making it easy to see which spending is yours and which belongs to your partner.
Yes. You can edit existing transactions and add new ones directly in Origin, so your records stay accurate and personalized.
Origin connects securely through trusted partners including Plaid, MX, and Mastercard.
Yes. Origin supports CSV uploads. You can upload a .csv file of your transactions, and we’ll import them into your account.
Yes. Your data is protected with bank-level security and advanced encryption. When you connect accounts through Origin, your login credentials are never shared with us. Instead, our partners generate secure tokens that let Origin access only the data you authorize—keeping your personal information private while enabling personalized insights.
Yes. You have full control to organize your spending in Origin. Transactions are automatically categorized by Origin, but you can always edit categories, add your own tags, and filter transactions however you like—so your spending reflects the way you actually manage money.
